Systems · Operations · AI · Poole, Dorset

I build organisations that work.

My work sits at the boundary between running organisations and building the technical systems inside them. Right now that's operations at Sea Salt Learning and architecture & AI through Westlake Business Services. Remote-first since 2008.

About me Get in touch

Operations: Sea Salt Learning
Technical: Westlake Business Services
Based: Poole, Dorset
Remote since: 2008

What I do

Operational

Running things that scale

I make organisations work — the whole system: decision-making clarity, delivery processes, accountability structures, information flow, and the tooling that supports it. I've founded businesses, built teams from scratch, and managed change across a range of sectors and sizes.

Currently applying that at Sea Salt Learning, where I lead the operational systems that let distributed teams deliver consistently at scale.

Technical

Architecture & applied AI

Through Westlake Business Services I work with organisations on the technical side: connecting platforms, implementing AI into real workflows, and delivering software in quality-led and regulated environments.

Visit wbs.samwestlake.co.uk →

How I think about systems

Operational problems are almost always alignment problems — between structure and process, between what's intended and what actually happens. I've written up how I approach this: the questions I ask before touching any tooling, how people-first design changes the outcome, and how AI fits in responsibly.

Read: Designing Systems →

Say hello

If something here is relevant to what you're working on, I'm happy to talk.

hello@samwestlake.co.uk More ways to reach me