About Sam Westlake

Hello there, and thank you for stopping by. This page is about Sam Westlake’s work life since 2001.

Check out Twitter for what’s on my mind at the moment, while the blog will give you a better picture of my deeper thinking on Agile Principles for Real-Life, and adventures like the Agile Tales Podcast.

speak publicly about Agile Principles, and how they relate to Real-Life. Get in touch if you want to chat about this over a coffee, in person or on Skype.

Connecting flow and work / life balance is essential to me. Healthy mind, body and soul is where it’s at, with a glass half-full of creative fun on the side. Feel free to check out some of my creative rambles on Tumblr, YouTube, SoundCloud and Instagram if you’re interested.

Current positions

I am based in Bournemouth, UK, and travel widely for work and pleasure. Ideally both at the same time.

I spend much of my time leading Agile transformation at Sea Salt Learning, a role I stepped into in October 2016. In February 2017 I took on responsibility for directing operations at Sea Salt Learning as COO.

I am passionate about helping people to work better together in organisations, and believe Agile Principles support this. So I’m super excited to be developing methodologies – based on Agile Principles – that do just that.

I’m an Advisor to the Board at Base for a few hours each month. Base are a talented digital product development company, based in my home town.

I mentor individuals from time to time.

My background

I founded my first business in 2001, which is where this story starts. You can read more on LinkedIn if you’re interested in my education and early days.

See my LinkedIn profile https://uk.linkedin.com/in/samjwestlake

Founded a digital agency

In 2001, I founded iSolve, a digital agency in Bournemouth, UK. The team grew organically, with 15 great people at one time. In 2007, iSolve focussed on ecommerce strategy, delivery and fulfilment. Partnerships of all types were absolutely key to this part of my journey, and I learned a great many lessons about people and business along the way.

Developed learning consultancy and technology

Alongside building the digital agency, I also delivered strategic consultancy and hands-on programme direction and project management to global organisations for eLearning and change / transformation projects. iSolve delivered eLearning and infrastructure technology, like LMS platforms and eLearning content. This exposure to the Learning and Development world introduced me to another angle on partnerships: with the people operating inside global Enterprise organisations.

Co-founded Social Age organisation Sea Salt Learning

At the beginning of 2014, I co-founded Sea Salt Learning with long term collaborator Julian Stodd. Sea Salt Learning is a global learning consultancy, change and transformation partner with extensive delivery capability.

Time out for my family

Towards the end of 2014, my partner was unexpectedly diagnosed with a serious health issue. I closed my digital agency and I stepped aside from building Sea Salt Learning for a while, to make time and space for my family. However, I remained a close friend of Sea Salt, advising on digital, eLearning, and delivery, and exploring how technology integrates with the Social Age.

Agile team transformation

My compelling desire to develop and share ideas on successful partnerships, and wanting to learn more about product development and innovation, stayed strong. This lead me to join Base as Project Director at the beginning of 2015 to support their transformation goal.

Base are located in my home town. At the end of 2014, they were a team of 16 people. Their goal was to transition from a digital service agency to a product development and innovation team. It was a perfect match.

Product cycle delivery

In early 2016, and with the change programme going well, I took on the role of Client Partnership Director at Base. I was responsible for delivery of the core product offering with the team.

By the end of the 2016 summer, the Base team were self-organising. And with the product released to the market and performing well, I was ready for a new challenge.

Read why I joined Sea Salt Learning to lead Agile transformation to find out more.